Partner Up While Networking

(Part of the 10 commandments of networking a mixer)

There are a couple of fears that keep arising as I discuss networking with people.

1    Is that people do not like to go alone
2    Is that people are uncomfortable with approaching people to “sell” themselves

 Firstly, remember that we should be looking to help other people as
networkers, not selling ourselves and our products/services, but I will
assume this is already known. 

I would like to suggest an idea which is both fun and extremely efficient as a “networking tool”.

When attending a networking event, strategically select someone to attend with you.

The “power” in this form of networking is that when you start to “work
the room” you are doing it on behalf of your partner. You try to find
them business and not yourself. He/she in turn will be doing the same
for you.

This reduces the feeling that you are selling (many people are
challenged when selling themselves). Instead you are referring, and
helping two other people by putting them in touch.

I would suggest that, before you enter the event, you set ground rules.
For example; how many contacts you would like to meet, how long you
will network and ensure that you fully understand each others’ target
market (ideal client) and definitely each others’ service/product. You
do not want to waste either your or your partner’s time by referring
the wrong person.

Make sure that your partner is someone whose service/product and
professional attributes are worthy of putting your reputation on the
line or it could backfire.

Done correctly, this is an incredibly effective way to network and lots
of fun. Don’t forget to thank each other for whatever is achieved and
even reward your partner for their efforts,N whether individual or done
as a joint reward.

Phil Bedford
Master Trainer / Managing Director
Referral Institute Middle East